SmarterCasinos Top 100 · rank 17
William Hill – casino profile
williamhill.com · relevance score 65/100 (market relevance, not safety)
- 75Smarter Score · Very Good
- Verified Coverage 93 %share of the score points checked
- UK Gambling Commissionlicence checked in the register
Smarter Score
Very GoodVerified Coverage 93 %How Smarter Score 4.1 works
Welcome offer
Welcome offerBonus not verifiedWe show an offer only when we read it on the casino’s own pages and our check is in date.
Quick facts
- Operator
- WHG (International) Limited
- Regulator
- UK Gambling Commission
- Licence status
- Confirmed in registry
- Games
- Not available yet
- Cryptocurrencies
- Not available yet
- iOS app
- Yes
Advantages and disadvantages
Pros
- Licence confirmed in the regulator’s registerVerifiedChecked by SmarterCasinos against the identified source below.Checked15 Oct 2026SourcesRegulator registerUK Gambling Commission - public register, WHG (International)…Our recordRegulator registerUK Gambling Commission - business licence register download (licences)Our record
- No casino withdrawal feeCasino saysThe casino’s own statement, recorded with its source. We have not independently confirmed it.Checked15 Oct 2026SourcesCasino pageWilliam Hill Help Centre - Do you charge a fee for my account?…Our recordCasino pageWilliam Hill Help Centre - Available Deposit and Withdrawal Options…Our recordCasino pageWilliam Hill Help Centre - How can I withdraw by Bank Transfer?…Our recordCasino termsWilliam Hill - Terms & Conditions UK (UK, Jersey and Gibraltar…Our record
- Sportsbook includedCasino saysThe casino’s own statement, recorded with its source. We have not independently confirmed it.Checked14 Oct 2026SourcesCasino termsWilliam Hill - Terms & Conditions UK (UK, Jersey and Gibraltar…Our recordRegulator registerGibraltar Gambling Division - Approved Brands document, WHG…Our record
Cons
- ID verification (KYC) may be requiredThe terms allow checks; no fixed thresholds published
Score breakdown by category
Five categories of Smarter Score 4.1 (Games 25 · Licensing & Transparency 25 · Payments & Withdrawals 20 · Bonuses & Promotions 15 · Usability & Support 15). Each category shows the points earned on the criteria we could check; the dotted part is not checked yet and stays neutral (it counts half, so it moves the score neither up nor down). Evidence coverage 93 %.
All 14 criteria, what we found and the points 13 of 14 checked
| Criterion | What we found | Points | Source |
|---|---|---|---|
| Game typesdistinct game types (slots, live casino, table games, jackpots, poker, crash): 5+ → 15 · 4 → 12 · 3 → 9 · 2 → 6 · 1 → 3; verified "no online casino" → 0 | 2 game type(s): live, poker | 6of 15 | – |
| Catalogue depthcatalogue depth – the better of: games stated (≥ 3,000 → 10 · ≥ 1,500 → 8 · ≥ 500 → 5 · fewer → 2) or providers named (≥ 30 → 10 · ≥ 15 → 8 · ≥ 5 → 5 · fewer → 2) | 1000+ games stated | 5of 10 | apps.apple.com (opens in a new tab) |
| Criterion | What we found | Points | Source |
|---|---|---|---|
| Licence confirmed in a registerbest licence confirmed in a regulator register, by regulator tier: A 15 · B 11 · C 7 · D (issuer-listed) 3 · claimed / conflicting 2 · regulator not assessed 5 | UK Gambling Commission (tier A), WHG (International) Limited – register-confirmed (licence review) | 15of 15 | gamblingcommission.gov.uk (opens in a new tab) |
| Operator identifiedoperator named in a register 4 · on the casino's own pages 2 | register: WHG (International) Limited | 4of 4 | williamhill.com (opens in a new tab) |
| Licence number publishedlicence number published 2 | licence number published | 2of 2 | gamblingcommission.gov.uk (opens in a new tab) |
| Regulatory recordregulators' action lists checked: nothing recorded 4 · actions disclosed, none that triggers G3 2 · G3-level action 0 | 2 recorded action(s), none at G3 level | 2of 4 | gamblingcommission.gov.uk (opens in a new tab) |
| Criterion | What we found | Points | Source |
|---|---|---|---|
| Payment methodspayment methods named (deposit and withdrawal, distinct): ≥ 10 → 10 · 5–9 → 7 · 1–4 → 4 | 9 payment method(s) named | 7of 10 | help.williamhill.com (opens in a new tab) |
| Withdrawal terms publishedwithdrawal terms published: stated time ≤ 24 h → 5 · ≤ 3 days → 4 · other stated time → 3 · no time, but withdrawal methods or fees published → 2 | withdrawal methods or fees published, no time stated | 2of 5 | help.williamhill.com (opens in a new tab) |
| ID-check policy publishedID-check (KYC) policy published 5 | ID-check policy published | 5of 5 | williamhill.com (opens in a new tab) |
| Criterion | What we found | Points | Source |
|---|---|---|---|
| Welcome offer documenteda welcome offer is documented with its source 8 (the size of the offer never earns points) | welcome offer documented with its source | 8of 8 | apps.apple.com (opens in a new tab) |
| Bonus termsbonus terms: wagering none or ≤ 35× → 7 · 36–50× → 5 · > 50× → 2 · not quantified, but key terms (min deposit, max cash-out, validity) published → 3 | No source yet – this criterion moves the score neither up nor down. | Not checked yet · neutral7 pts count half | – |
| Criterion | What we found | Points | Source |
|---|---|---|---|
| Mobilenative app 5 · mobile site 3 | native app | 5of 5 | itunes.apple.com (opens in a new tab) |
| Support channellive chat 5 · e-mail only 3 | live chat | 5of 5 | help.williamhill.com (opens in a new tab) |
| Responsible-gambling toolsresponsible-gambling tools: 3 or more → 5 · 1–2 → 3 | 6 responsible-gambling tool(s) | 5of 5 | williamhill.com (opens in a new tab) |
Every casino starts at the neutral 50. A checked criterion moves the score by its points minus half its maximum; an unchecked one counts half and moves nothing. Score data checked 16 Oct 2026. How Smarter Score 4.1 works
- Score methodology version
- Smarter Score 4.1Verified · checked 16 Oct 2026 · source
Evidence still missing for the score: Bonus terms.
Licensing and operator
- Operator
- WHG (International) LimitedVerified · Primary source (casino document) · checked 14 Oct 2026 · source
- Parent company / group
- evoke PLC (page footer: WHG (International) Limited "is a wholly owned subsidiary of evoke PLC, a company registered in Gibraltar and listed on the London Stock Exchange")Casino says · Unverified claim · checked 14 Oct 2026 · source
- Registered office / headquarters
- Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AAVerified · Primary source (casino document) · checked 14 Oct 2026 · source
- Operator jurisdiction
- GibraltarVerified · Primary source (casino document) · checked 14 Oct 2026 · source
- Launched
- 1,934Third-party · Secondary source · checked 16 Oct 2026 · source
- Casino type
- Online casino and sportsbookCasino says · Unverified claim · checked 14 Oct 2026
- Related brands
- Not available yetNot available
- Official website
- williamhill.comCasino says · Unverified claim · checked 15 Oct 2026 · source
- Regulator
- UK Gambling CommissionVerified · Official regulatory source · checked 15 Oct 2026
- Licence number
- 039225-R-319373-015Verified · Official regulatory source · checked 16 Oct 2026 · source
- Licence holder
- WHG (International) LimitedVerified · Official regulatory source · checked 14 Oct 2026 · source
- Licence status
- Confirmed in registryVerified · Official regulatory source · checked 15 Oct 2026
- Register entry
- gamblingcommission.gov.uk/public-register/business/detail/39Verified · Official regulatory source · checked 15 Oct 2026 · source
- Licensed jurisdictions
- Great Britain, GibraltarVerified · Official regulatory source · checked 15 Oct 2026
- Licence verified against
- Regulator register (recorded in our evidence review)Verified · Official regulatory source · checked 15 Oct 2026
- Licence last verified
- 2026-10-15Verified · Official regulatory source · checked 15 Oct 2026
How we rate this regulator: UK Gambling Commission
Country availability
A country missing from a restricted list is not a confirmation that you can play there. Check yours on the SmarterCasinos Top 100 page.
- Restricted countries
- Afghanistan, Albania, Algeria, American Samoa, Angola, Australia, Belarus, Belgium, Bolivia, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi +79 moreCasino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Accepted countries (stated)
- United Kingdom, Gibraltar, JerseyCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Markets confirmed by a regulator
- United KingdomVerified · Primary source (casino document) · checked 2 Nov 2026
- Markets confirmed by the operator
- Not available yetNot available · checked 2 Nov 2026
- Markets named in the terms
- Gibraltar, JerseyCasino says · Primary source (casino document) · checked 2 Nov 2026
- Country-specific domains
- Not available yetNot available
- National market licences
- Great Britain: UK Gambling Commission 039225-R-319373-015, Ireland: Gambling Regulatory Authority of Ireland (GRAI) GRAI-1096-RB-26-0001Verified · Official regulatory source · checked 16 Oct 2026 · source
- Availability last checked
- 2026-10-16Verified · Primary source (casino document) · checked 16 Oct 2026
Bonuses and promotions
- Welcome offer
- Not available yetNot available
- Deposit match
- Not available yetNot available · checked 15 Oct 2026
- Maximum bonus
- Not available yetNot available · checked 15 Oct 2026
- Free spins
- Not available yetNot available
- No-deposit bonus
- Not available yetNot available
- Cashback
- Not available yetNot available
- VIP programme
- Not available yetNot available
- Wagering
- Not available yetNot available · checked 15 Oct 2026
- Minimum deposit
- Not available yetNot available
- Maximum cashout
- Not available yetNot available · checked 15 Oct 2026
- Maximum bet with bonus
- Not available yetNot available
- Bonus validity
- Not available yetNot available · checked 15 Oct 2026
- Country restrictions on the offer
- Not available yetNot available
- Offer eligible in
- Not available yetNot available
Players and popularity
Player figures only from the casino or its group’s official reports (group figures cover all brands and are not like-for-like). Popular games only from lists the casino publishes itself. Display data – no score reads it.
- Players
- more than 1.7 million players per month – evoke plc (all brands, incl. William Hill and 888), all brands (FY25 (group website “At a glance”))casino says · checked 16 Oct 2026 · Group figure; evoke’s H1 2026 interim results RNS gives no absolute player number. · source (opens in a new tab)
- Most popular games
- Not reachablecasino pages not reachable from our research location · checked 16 Oct 2026 · source (opens in a new tab)
- Founded
- 1934casino says · checked 16 Oct 2026 · Also williamhill.com: “since we first set up in 1934”. · source (opens in a new tab)
- Registered office
- Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA · Gibraltarverified · checked 14 Oct 2026
- Wikipedia attention
- 123,676 page views in 12 months · fallingthird-party source
- Google search interest
- Not publishednot published · Google Trends / search volume not measurable from our research setup (Trends answers 429; no Ads account). Not estimated.
Games and software providers
- Games
- Not available yetNot available · checked 14 Oct 2026
- Slots
- Not available yetNot available
- Live casino
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026
- Table games
- Not available yetNot available
- Blackjack
- Not available yetNot available
- Roulette
- Not available yetNot available
- Baccarat
- Not available yetNot available
- Poker
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026
- Jackpots
- Not available yetNot available
- Crash games
- Not available yetNot available
- Sportsbook
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026
- Software providers
- Not available yetNot available · checked 14 Oct 2026
See which other Top 100 casinos document the same games in the Game Explorer.
Payments and withdrawals
- Deposit methods
- Debit card (Visa Debit, Mastercard Debit, Maestro, Visa Electron named in the limits), Pay By Bank (open-banking transfer from the player's bank), PayPal (UK and Gibraltar residents), Skrill, Neteller, Apple Pay (UK and Austria), paysafecard (deposit; withdrawals by Bank Transfer), William Hill PLUS card (cash deposits and withdrawals in UK shops)Casino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Withdrawal methods
- Debit card (Visa Debit, Mastercard Debit, Maestro, Visa Electron named in the limits), Pay By Bank (open-banking transfer from the player's bank), Bank Transfer (withdrawal only; deposits discontinued 30 March 2022), PayPal (UK and Gibraltar residents), Skrill, Neteller, Apple Pay (UK and Austria), William Hill PLUS card (cash deposits and withdrawals in UK shops)Casino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Currencies
- GBP, EUR, USD, CAD, CHF, DKK, HKD, JPY, SGD, AUD, SEKCasino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Cryptocurrencies
- Not available yetNot available
- Minimum deposit
- Debit card: GBP 5, Apple Pay: GBP 5, Pay by Bank: GBP 5, PayPal: GBP 10, Skrill: GBP 10, Neteller: GBP 10, Paysafecard: GBP 10Casino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Minimum withdrawal
- Debit card: GBP 5, Apple Pay: GBP 5, Pay by Bank: GBP 5, Skrill: GBP 5, Neteller: GBP 5, PayPal: GBP 10, Bank transfer: GBP 25Casino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Maximum withdrawal
- Not available yetNot available · checked 15 Oct 2026
- Withdrawal processing
- Not available yetNot available · checked 15 Oct 2026
- Fees
- Not available yetNot available
- ID checks (KYC)
- Terms 5.1-5.5: the casino must verify identity and, in certain circumstances, source of funds, at account opening and on an ongoing basis (including affordability and safer-gambling checks); it may ask for certified ID, proof of address, passport and bank statements (redacted copies may not be accepted), a photograph holding the ID documents, and occasionally certified or notarised copies; a player may not gamble until name, address and date of birth are verified (5.5); until checks are satisfied the account is restricted and withdrawals are blocked (5.4, 9.1.2); if checks cannot be completed the account is suspended and may be closed, with funds withheld where required by regulation. 5.3: age, identity and payment details may be confirmed with third parties and credit checks may be run.Verified · Primary source (casino document) · checked 14 Oct 2026 · source
Mobile experience and customer support
- Mobile website
- YesCasino says · Primary source (casino document) · checked 15 Oct 2026 · source
- iOS app
- YesCasino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Android app
- YesCasino says · Primary source (casino document) · checked 15 Oct 2026 · source
- Languages
- de, en, es, it, ja, svCasino says · Primary source (casino document) · checked 16 Oct 2026 · source
- Live chat
- YesCasino says · Primary source (casino document) · checked 16 Oct 2026 · source
- Support e-mail
- Not available yetNot available · checked 16 Oct 2026
- Telephone support
- Not available yetNot available
- Support hours
- 24/7Casino says · Primary source (casino document) · checked 16 Oct 2026 · source
Official channels
Checked 16 Oct 2026: each account is linked from the casino’s own website or its operator’s site. Follower figures only where a public page shows them. Not part of any score.
No official account could be verified yet. We only list accounts that William Hill links from its own website or its operator’s site – never fan, affiliate or look-alike accounts.
Terms and conditions
Clauses are quoted from the casino’s current terms. “None flagged” means our terms review found no clause of that type – it is not a guarantee.
- Terms and conditions
- williamhill.com/gb/terms-and-conditionsVerified · Primary source (casino document) · checked 14 Oct 2026 · source
- Withdrawal restrictions in the terms
- None flagged in our terms reviewVerified · Primary source (casino document) · checked 14 Oct 2026 · source
- ID-check (KYC) rules
- Terms 5.1-5.5: the casino must verify identity and, in certain circumstances, source of funds, at account opening and on an ongoing basis (including affordability and safer-gambling checks); it may ask for certified ID, proof of address, passport and bank statements (redacted copies may not be accepted), a photograph holding the ID documents, and occasionally certified or notarised copies; a player may not gamble until name, address and date of birth are verified (5.5); until checks are satisfied the account is restricted and withdrawals are blocked (5.4, 9.1.2); if checks cannot be completed the account is suspended and may be closed, with funds withheld where required by regulation. 5.3: age, identity and payment details may be confirmed with third parties and credit checks may be run.Verified · Primary source (casino document) · checked 14 Oct 2026 · source
- Dormant-account rules
- Fee on dormant accounts (caution)Verified · Primary source (casino document) · checked 14 Oct 2026 · source
- Account-closure rules
- None flagged in our terms reviewVerified · Primary source (casino document) · checked 14 Oct 2026 · source
- Bonus restrictions in the terms
- None flagged in our terms reviewVerified · Primary source (casino document) · checked 14 Oct 2026 · source
- Unusual terms
- None flagged in our terms reviewVerified · Primary source (casino document) · checked 14 Oct 2026 · source
Responsible gambling and complaints
- Deposit limits
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Loss limits
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Session / time limits
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Self-exclusion
- AvailableCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Cooling-off / time-out
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Reality checks
- YesCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Responsible-gambling tools
- deposit limit, loss limit, session reminder, cooling off, self exclusion tool, gamstop participantCasino says · Primary source (casino document) · checked 14 Oct 2026 · source
- Complaint channel
- IBAS (named in terms 14.4, per our record)Verified · Primary source (casino document) · checked 16 Oct 2026 · source
18+. Gambling can be addictive – help and self-exclusion.
Analysis
William Hill is ranked 17 of 100 in the SmarterCasinos Top 100 (selection index 65/100 – market presence, not a safety rating). The casino is operated by WHG (International) Limited (Gibraltar), as confirmed in an official register. Licence: UK Gambling Commission – Confirmed in registry (checked in the regulator’s register).
Sources and verification dates
Status labels: Verified = official register or binding terms · Casino says = the casino’s own pages · Third-party = reputable non-operator source · Not available = blocked or not published. Next review dates are kept per field in the database.
- williamhill.com – Official website · 15 Oct 2026
- williamhill.com/gb/terms-and-conditions – Official logo, Operator, Parent company / group, Registered office / headquarters … · 16 Oct 2026
- en.wikipedia.org/wiki/William_Hill_(bookmaker) – Launched · 16 Oct 2026
- gamblingcommission.gov.uk/downloads/business-licence-register-licences.csv – Licence number, National market licences · 16 Oct 2026
- registers.gamblingcommission.gov.uk/39225 – Licence holder · 14 Oct 2026
- gamblingcommission.gov.uk/public-register/business/detail/39225 – Register entry · 15 Oct 2026
- help.williamhill.com/hc/en-gb/articles/21681924647325-Country-Territory-Restrict – Restricted countries · 15 Oct 2026
- help.williamhill.com/hc/en-gb/articles/21812883018653-Available-Deposit-and-With – Deposit methods, Withdrawal methods, Maximum withdrawal · 15 Oct 2026
- help.williamhill.com/api/v2/help_center/en-gb/articles/21812983176093.json – Currencies · 15 Oct 2026
- help.williamhill.com/api/v2/help_center/en-gb/articles/21812883018653.json – Minimum deposit, Minimum withdrawal · 15 Oct 2026
- vegas.williamhill.com/ – Games, Software providers · 14 Oct 2026
- itunes.apple.com/search?term=William%20Hill&entity=software&country=gb&limit=15 – Mobile website, iOS app, Android app · 15 Oct 2026
- williamhill.com/ – Languages · 16 Oct 2026
- help.williamhill.com/api/v2/help_center/en-gb/articles/21813121954461.json – Live chat, Support hours · 16 Oct 2026
Other Top 100 casinos with the same regulator
Brands whose licence from the same authority we checked in that regulator’s register. Same regulator does not mean same rules for every market or the same Smarter Score.
UK Gambling Commission · about this regulator
- Unibet rank 11
- Ladbrokes rank 13
- Betfair Casino rank 14
- FanDuel Casino rank 16
- Parimatch rank 18
- Paddy Power rank 20
Gambling Regulatory Authority of Ireland (GRAI)
- bet365 rank 2
- Betfair Casino rank 14
- Paddy Power rank 20
- Novibet rank 50
Nearby in the SmarterCasinos Top 100
Compare William Hill with Betclic in Casino Battle
- Betclic rank 15
- FanDuel Casino rank 16
- Parimatch rank 18
- betPawa rank 19
Player reviews
Player reviews for William Hill are collected and moderated on the full review page. They are kept separate from every score.